at viridian, we dance to the beat of our own drummers
(we have 2 drummers on staff)
Giving new life to old wood takes a lot of tenacity and creative energy. If you think we sell wood flooring and tables, you are only partly right. A big part of our job is to discover new and creative ways to use wood, to innovate processes and to tell our story in a way that inspires others to use reclaimed wood products. We’re a close-knit group who loves what we do. We work hard, and we have a lot of fun while we do it. We’re smart, honest, genuine, a little (ok, A LOT) wacky and wholly committed to growing our company sustainably in every sense of the word.
Co-founder and Director of Business Development
Favorite Viridian Material: Good Neighbor Weathered Redwood
Hometown: San Rafael, California
Likes: Gardening, Single batch bourbons, Peking Duck and fall colors
Favorite things about Portland: Hiking in Washington Park, food carts, long summers, hipster culture, and our public transportation system.
Fun Fact: I was on a team that took first place in a curling league in here in Portland. Yes, Curling is that funny sport with ice, rocks and brooms.
Joe Mitchoff, LEED AP
Co-founder and CEO
Favorite Viridian Material: Jakarta Market Blend – Tropical Mix
Hometown: Sellwood, Oregon (What’s in a name?!)
Likes: Camping, hiking, running, snowboarding, travel, music festivals & Burning Man (13 times!)
Favorite things about Portland: Portland Center Stage, biking the Springwater Corridor, running the Wildwood Trail, our incredible food carts and the Timbers Army (R.C.T.I.D!)
Fun fact: Met Pierce at a happy hour in 2002 and became fast friends. We always knew we’d do something in business together, but reclaimed lumber kinda found us!
Director of Sales – Eastern USA
Favorite Viridian Material: Jakarta Market Blend – Dark Sort
Hometown: Portland, Oregon
Likes: Camping, hiking, going to the dog park & happy hour!
Favorite things about Portland: The beautiful landscape and the fact that you can get to the coast, the mountains or the high desert in just a few hours, and its all so lush and green.
Fun fact: Completed a 6 month internship at the Oregon Zoo with the primates, and volunteers at The Pixie Project animal rescue and adoption center-I’m a huge animal person!
Sales Lead – Western USA & Canada
Favorite Viridian Material: Granary Plank-Antique
Hometown: Portland, OR
Likes: I like my two goofball kids, homegrown tomatoes, vintage Volkswagens and swimming in cold, clean rivers.
Favorite thing about Portland: The abundance of beautiful public parks and natural spaces. It’s nice to be so close to my extended family, too.
Fun Fact: I have an identical twin.
Inside Sales – Midwest & Residential
Favorite Viridian Material: Good Neighbor Smooth Redwood
Hometown: Portland, OR
Likes: Kayaking, canoeing, sailing, Portland Timbers R.C.T.I.D!
Favorite thing about Portland: I can be on the ocean or a volcano in less than 2 hours
Fun fact: I’ve been a kayak guide and custom homebuilder, not necessarily in that order!
Favorite Viridian Material: Antique Barnwood Tables
Hometown: Portland, Oregon
Likes: Rivers, old-growth forests, fine furniture, museums, libraries, and heirloom tomatoes.
Favorite thing about Portland: The fact that most of my family lives here and that the climate allows a year-round vegetable garden.
Fun Fact: Has a dog named Aunt Beatrice.
Design Development Manager
Favorite Viridian Material: Northwind Rustic Silver
Hometown: Eugene, Oregon via Los Angeles
Likes: Jazz and Electronic music, Podcasts, and cooking.
Favorite thing about Portland: The food and the social & environmental accountability.
Fun Fact: I am a songwriter. I have released a couple of records and am working on my next one right now!
Customer Service & Sample Support
Favorite Material: Granary Plank Bourbon
Hometown: Las Vegas, NV
Likes: B-Movies, SciFi, vinyl, cooking, camping, sweater weather, berry picking, and dad jokes
Favorite thing about Portland: You can drive in any direction and be in the middle of nowhere in about 30; the great food, abundance of coffee, beer, and nice people.
Fun Fact:I have 6 pets, all of which were unplanned rescues (1 dog, 2 cats, a rabbit, a ball python, and a crested gecko). The Finders-Keepers rule applies to all strays!
Customer Service, Shipping & Accounting
Favorite Material: Antique Barnwood
Hometown: Marquette, MI
Likes: Hiking, biking, camping, napping, rock and roll… and pizza
Portland: Great food, great beer, great people, great music, and all surrounded by the great outdoors
Fun Fact: There are so many different types of apples, if you were to eat a new one every day, it would take 20 years to try them all. Food for thought. Also, I play in several bands.
Favorite Viridian Material: Jakarta Market Blend – Rustic
Hometown: San Luis Obispo, California
Favorite thing about Portland: Music!!!
Fun Fact: I don’t like wigs. I don’t know why.
four legged staff…
Buckminster Fuller, Tater, Luna, & Moby